ConnectKC26 Transportation Partner Toolkit
Kansas City is ready to welcome the world for the FIFA World Cup 26™—and thanks to your partnership, we can make moving around the region simple and stress-free. Your collaboration is essential to making sure fans and residents have a great experience during this historic event. Together, we’ll showcase that Kansas City is ready for the world stage.
Introducing ConnectKC26
ConnectKC26 is Kansas City’s official transportation service for the tournament, offering three new motorcoach services that complement existing transit options, adding capacity and direct routes during peak travel times:
Region Direct
Daily service connecting FIFA Fan Festival™ to regional destinations for dining, shopping, entertainment and more.
Stadium Direct
Match-day service for ticketholders from FIFA Fan Festival™ or four park-and-ride locations to Kansas City Stadium (Arrowhead).
Airport Direct
Frequent service between Kansas City International Airport (MCI) and downtown Kansas City, MO.
What’s in this toolkit?
You’ll find ready-to-use resources to help you announce and promote ConnectKC26, including:
- Email template
- Social media posts
- Newsletter and footer blurbs
- Messaging guidelines to ensure consistency
- ConnectKC26 service marks
Thank you for helping us share this important information with your audiences.
ConnectKC26 Service marks
EMAIL COPY
(Feel free to customize and share with your network.)
Subject Line:
Meet Your Direct Route to the FIFA World Cup™ Action: ConnectKC26
Body:
Kansas City is proud to introduce ConnectKC26, the official transportation service for the FIFA World Cup 26™. Whether you’re heading to a match, exploring FIFA Fan Festival™, or discovering Kansas City’s cultural gems, ConnectKC26 makes it easy to get there.
Services include:
- Stadium Direct – Match-day service for ticketholders from FIFA Fan Festival™ or park-and-ride locations to Kansas City Stadium (Arrowhead Stadium).
- Region Direct – Daily service connecting FIFA Fan Festival™ to 15 regional destinations.
- Airport Direct – Frequent service between Kansas City International Airport and Downtown Kansas City, MO.
How does it all connect together? ConnectKC26 works alongside existing transit options across the region, creating a layered network that ensures fans can move easily between matches, fan zones, and city attractions. Together, we’ll keep Kansas City connected during the tournament.
Sign up now to be the first to know when service details are available and get insider tips for moving around KC during the tournament.
(Insert CTA Button: Sign Up for ConnectKC26 Updates)
https://kansascityfwc26.com/moving-around-kc/#signup
Stakeholder Newsletter & Footer Blurb
Newsletter Blurb:
Kansas City is ready to welcome the world in the summer of 2026! ConnectKC26 is the official transportation service for the FIFA World Cup 26™ Kansas City, offering direct motorcoach services to matches, regional attractions, and to and from downtown to the airport. ConnectKC26 complements existing transit options, creating a layered system for visitors and residents. We appreciate your continued partnership in making Kansas City a world-class host city. Sign up now for updates on services, pricing, and schedules: (Insert Link).
Footer Blurb:
ConnectKC26: Your direct route to the heart of the action. Learn more and sign up for updates at https://kansascityfwc26.com/moving-around-kc/#signup.
SOCIAL COPY
Option A:
Kansas City is ready to move fans and residents across the Heartland during the FIFA World Cup 26™! 🚍
Introducing ConnectKC26: your direct route to matches, FIFA Fan Festival™, attractions and more.
Stadium Direct
Region Direct
Airport Direct
Sign up for updates: (Insert Link: https://kansascityfwc26.com/moving-around-kc/#signup)
#ConnectKC26 #WeAreKansasCity
Option B:
Explore Kansas City with ease during the FIFA World Cup 26™! 🚍
Introducing ConnectKC26 – your direct route to the heart of the action. Experience seamless connections to the airport, FIFA Fan Festival™, matches, regional attractions and more.
Sign up for ConnectKC26 updates to know as soon as service details are available! (Insert Link: https://kansascityfwc26.com/moving-around-kc/#signup)
#ConnectKC26 #WeAreKansasCity
✅ ConnectKC26 Messaging Glossary
⚠️ Use with Care:
Avoid implying services are free or unlimited.
Avoid promising exact service passes, schedules or pricing before official release.
❌ Avoid:
“Fun rides” or language that oversells entertainment on buses.
“Guaranteed parking” at stadium.
✅ Preferred Terms (Safe to Use):
“Direct transportation service”
“Comfortable motorcoach service”
“Seamless, layered transportation system”
“Complementing existing transit options”
Example Applications:
Correct: ConnectKC26 offers direct motorcoach service to matches and attractions, complementing the region’s existing transit options.
Incorrect: ConnectKC26 guarantees free parking and unlimited rides.
