KC Game Plan

Presented by Sysco

Small Business. Global Stage. BIG Opportunity.

This is the Moment.

The FIFA World Cup 2026 is almost here—and the world is coming with it. 

This is your chance to welcome new customers, showcase what makes your business special, and be part of a global moment like no other in history. 

KC Game Plan, presented by Sysco, helps you make the most of it—starting now. 

Are you ready? 

It’s Go Time

Be visible. Be ready. Be welcoming. 

Now’s the time to make sure customers can find you, your team is prepared, and your business is ready to deliver—no matter who walks through the door. 

Tools to Help You Show Up Strong 

International Visitor Profiles

Know your customers. Serve them with confidence.

Small Business Readiness Assessment

Quick check. Real insights. Immediate impact.

International Trade Readiness Assessment

The world isn’t just visiting—it’s an opportunity to grow beyond Kansas City. Discover how ready your business is to turn international customers into lasting revenue. Learn More

Business Interest Form

Get on the radar for opportunities

RFI/RFP Postings

Explore current opportunities tied to the tournament.

Be Ready When It Counts

Moments like this don’t come often—and they move fast.

Start with the Playbook. Stay connected. Show the world what Kansas City can do. 

KC Game Plan Training Sessions

The preparation phase is nearly complete. Now it’s time to put it into action. 

Catch up on key insights and get ready to deliver when it matters most:

  • Attract and serve new customers  
  • Prepare your team and operations  
  • Create a welcoming experience for global visitors  

Who Should Explore This?

If You’re in The KC Region, Now’s the Time to Start Preparing

All small businesses in the region should be prepared for an influx of visitors, especially those in food service, retail, hospitality, entertainment, transportation, logistics, and related industries.

Not every business will see a direct benefit from the tournament, but staying informed, connected, and ready will position you to make the most of any opportunities that do arise. The first step is simple: complete the assessment and sign up for KC Game Plan updates.

KC Game Plan Training Sessions

KC Game Plan is kicking off an exciting new training series running from January through April to help small businesses get ready for the global spotlight. These free trainings will equip local entrepreneurs with practical tools and insights on a range of topics relevant to this international event – marketing, cultural readiness, cybersecurity, and more.

Coming soon

KC Game Plan is Powered by Local Collaboration

This initiative is led by KC2026 in collaboration with small business support organizations and local government agencies across the region—working together to ensure that Kansas City businesses are informed, prepared, and represented during this global moment.

KC SourceLink

KC Source Link​

Search more than 200 business resource organizations in the KC area to find the right resource to reach your goals​

America's SBDC Kansas

Kansas SBDC at JCCC​​

​Advising services, planning tools and training for small businesses ​
at every stage of growth.​

America's SBDC Missouri<br />

Missouri SBDC at UMKC​​

One-on-one counseling and training to help entrepreneurs grow and scale their business.​

Connect KS

ConnectKS​​

​The starting point for Kansas small businesses seeking resources, tools, and connections to grow and scale.​

Kansas City Bizcare

KC BizCare​​

Free support for Kansas City, Missouri, businesses navigating licensing, permitting, and vendor approvals.

STAY CONNECTED

Get Updates as New Tools Launch

We’ll keep you posted when the Playbook, new training modules, visitor demand forecasts, and additional opportunities go live.

Legal Notices and Disclaimers

FIFA Trademarks
The FIFA name and the FIFA World Cup 26™ marks, including logos, wordmarks, and other tournament-related branding, are the exclusive property of Fédération Internationale de Football Association (FIFA) and are protected under international and domestic intellectual property laws. The use of FIFA’s trademarks without express written permission is strictly prohibited. This Playbook does not grant any rights to use FIFA branding or suggest endorsement by FIFA.

Host City Acknowledgment
Kansas City is an official Host City for the FIFA World Cup 26™, and KC2026 is the local organization responsible for delivering Host City obligations. While the KC Game Plan program, materials and content have been developed by KC2026 to help local businesses prepare for tournament-related opportunities, it is not an official FIFA program and is not affiliated with or endorsed by FIFA.

Guidance Only – No Guarantees
The content in the KC Game Plan program is provided for general informational purposes only and does not guarantee business outcomes or participation in official FIFA events or programs. Businesses should perform their due diligence and consult with legal or business advisors before making investments or operational changes.

No Legal Advice
You acknowledge and agree that any information provided is for informational purposes only and does not constitute legal advice. KC2026 does not provide legal advice or opinions regarding compliance with any laws or regulations. You are solely responsible for seeking your own legal counsel to ensure compliance with applicable laws and regulations.

Limitation of Liability
KC2026 and its collaborators shall not be held liable for any direct or indirect losses resulting from the use of the KC Game Plan program and materials or reliance on the information contained herein.