KC Game Plan Small Business Toolkit

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KC Gameplan for Small Business 

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Preparing for 2026: We’re Here to Help You Get Ready 

Dear Small Business Owner, 

Kansas City will soon be on the world stage as a Host City for the FIFA World Cup 26™. To help local businesses prepare, KC2026 has launched the KC Game Plan—a readiness program designed to connect small businesses with tools, resources, training, and opportunities. 

[Organization Name] is a proud collaborator in this regional effort. We want to ensure you’re aware of these tools and remind you that our team is here as a resource to help your business grow and succeed. 

What you can do today: 

• Take the Small Business Readiness Assessment to see how prepared you are. 

• Fill out the Business Interest Form to share what your business offers and be notified of vendor opportunities. 

• Explore KC2026 RFPs/RFIs postings 

• Explore KCSourceLink Calendar for classes, workshops, and technical assistance opportunities across the region, all designed to help small businesses strengthen and prepare for what’s ahead. 

More resources—including the KC Game Plan Playbook—will launch later this year, but now is the time to start preparing. 

👉 Learn more and get started: https://kansascityfwc2026.com/kc-game-plan/ 

Sincerely, 
[Your Organization Name/Signature] 

Stakeholder Newsletter and Footer Blurb 

[Organization Name] is proud to be a collaborator in KC Game Plan, a new readiness initiative from KC2026 to help small businesses prepare for opportunities tied to FIFA World Cup 26™. Start with the readiness assessment, make sure your business is included in the KC2026 business interest form, and learn more about the training opportunities listed in the KCSourceLink calendar. We’re here as a resource to support your success. 

Learn more about this small business initiative here:  https://kansascityfwc2026.com/kc-game-plan/. Start with the readiness assessment, business interest form, and training calendar today. We’re here as a resource to support your preparedness and success for the FIFA World Cup 26™ in Kansas City.  

Footer Blurb  

We’re a KC Game Plan collaborator, helping small businesses prepare for FIFA World Cup 26™ in Kansas City. Explore resources here: https://kansascityfwc2026.com/kc-game-plan/ 

SOCIAL POSTS 

You can use the graphics provided to complement the post.  

Social Media Caption: Option A 

KC2026 has launched the KC Game Plan to help small businesses prepare for the FIFA World Cup 26™ Kansas City. Start preparing today with the readiness assessment, interest form and training calendar. Additional resources and the KC Game Plan toolkit will be available later this fall.  https://kansascityfwc2026.com/kc-game-plan/ 

#KCGamePlan #WeAreKansasCity  

Option B 

Small Business. Big Stage. Global Opportunity. KC Game Plan is live! With KC Game Plan, small businesses can start preparing now for the FIFA World Cup 26™in Kansas City. Take the readiness assessment, fill out the business interest form and explore training opportunities now. Additional resources and the KC Game Plan toolkit will be available later this fall. https://kansascityfwc2026.com/kc-game-plan/ 
#KCGamePlan #WeAreKansasCity 

KC GAME PLAN MESSAGING GLOSSARY 

⚠️ Use with Care 

• Partner / Partnership 
• Only use if there is a formal sponsorship, financial contribution, or signed agreement. 
• Risk: May imply a sponsor-level relationship or contractual rights. 
• Affiliate 
• Can sound commercial or formal; best avoided unless there is a structured affiliation program. 

❌ Avoid 

• Sponsor / Sponsorship 
• Unless it is a true, contracted sponsorship, avoid using it in all general messaging to prevent confusion. 
• Official Partner 
• FIFA reserves this term for commercial rights holders. Must not be used by KC2026 or collaborators unless FIFA designates otherwise. 

Example Applications 

Correct: 

• “We’re proud to be a collaborator in KC Game Plan, helping small businesses prepare for 2026.” 
• “As a stakeholder organization, we’re sharing this new resource with our members.” 

Incorrect: 

• “We’re an official partner of KC Game Plan.” 
• “We’re sponsoring KC Game Plan.” 

For use in external communications by KC2026 and stakeholder organizations 

✅ Preferred Terms (Safe to Use) 

• Collaborator / Collaboration 
• “KC Game Plan is a collaboration among KC2026 and local business support organizations.” 
• Conveys joint effort without implying financial contribution. 
• Stakeholder / Stakeholder Organization 
• “As a stakeholder organization, we are sharing KC Game Plan resources with our members.”