KC2026 Community Playbook

The KC2026 Community Activation Playbook is your guide to understanding the FIFA World Cup 26™ scope, what it means for our region, and how you can take part in creating a safe, welcoming, and distinct Kansas City experience.

In this playbook, you will find practical information, inspiration, and resources to help you:

• Understand Kansas City’s Host City role and key events.
• Welcome visitors in ways that reflect your community’s character.
• Navigate guidelines and requirements with confidence.
• Spark ideas for celebrations, décor, and other activations.

This Playbook is for everyone — from city officials and civic organizations to small businesses, cultural groups, schools and volunteers. Whether your community is hosting a festival, decorating your main street, or simply greeting visitors with warmth and pride, your participation helps Kansas City shine on the global stage.