International Trade Readiness Assessment

You Don’t Have to Export to Be in International Trade

With the FIFA World Cup 2026™ bringing global visitors to Kansas City, your business has a rare opportunity to reach customers from around the world.

Take 5 minutes to see where you stand. 

What Counts as International Trade? 

You’re participating when you: 

• Generate revenue from customers outside the U.S.  

• Build relationships with international clients or audiences  

• Create pathways for repeat global business  

For many small businesses, international trade starts locally—and scales over time.  

Why It Matters Right Now  

The FIFA World Cup 2026 creates a unique window to: 

• Reach customers you wouldn’t normally access  

• Build global awareness for your business  

• Turn one-time visits into ongoing revenue  

What This Looks Like for You  

Whether you run a restaurant, retail shop, or service-based business, international trade can start right where you are: 

• Restaurants: Serve visitors, sell branded items, build repeat interest  

• Retail: Sell in-store, ship later, grow online demand  

• Services & Experiences: Attract global clients and stay connected  

What You’ll Get

This quick assessment will help you: 

• Understand your current readiness  

• Identify strengths to build on  

• Spot simple ways to grow your reach  

• Resources to help you assess the opportunity 

No right or wrong answers – just practical insight