FIFA Fan Festival™
Partner Toolkit
Kansas City is ready to welcome the world, and FIFA Fan Festival™ Kansas City is where the heart of the game comes alive.
This toolkit is designed to help partners and community collaborators share KC2026 messaging and creative assets to assist with the following:
- Build awareness of FIFA Fan Festival™ Kansas City
- Share event details
- Reinforce that this celebration is for Kansas City
- Bring the Heart of the Game to life
What is FIFA Fan Festival™ Kansas City?
FIFA Fan Festival™ Kansas City is the region’s official celebration during the FIFA World Cup 2026™ — no match ticket required. Set against the iconic backdrop of the National WWI Museum and Memorial, it will bring together live match screenings, entertainment, food and drink and fan experiences in a welcoming atmosphere that reflects Kansas City’s culture and hospitality.
This is Kansas City’s moment to come together and welcome the world. The FIFA Fan Festival™ is designed for passionate football fans, casual viewers, families, neighbors, and visitors alike. KC2026 purposely positioned this celebration as open and inclusive for both locals and visitors.
FIFA Fan Festival™ Kansas City is scheduled to take place across 18 days: June 11–14, June 16, June 19–21, June 24–27, July 3–5, and July 9–11, 2026. General Admission Passes are free, but all guests must obtain a digital pass, and entry is first-come, first-served (subject to capacity). For an elevated experience, Premium Passes for purchase offer guaranteed entry on the reserved date.
Key Rules of the Road:
- Always trademark FIFA Fan Festival™ Kansas City
- Passes – Not tickets
Suggested Email Copy
External Audiences
Subject Line:
FIFA Fan Festival™ Kansas City
Official FIFA World Cup 26™ Celebration
Preview Text:
The Heart of the Game is coming to Kansas City in the summer of 2026.
The FIFA Fan Festival™ is coming to Kansas City
Body:
The FIFA Fan Festival™ Kansas City is the official celebration for the FIFA World Cup 2026™. On select days this June and July, fans won’t want to miss this once-in-a-generation experience, which includes live match screenings, entertainment, food and drink, unforgettable moments, and more at The National WWI Museum and Memorial.
This is more than an event. It‘s where Kansas City comes together — to celebrate, to connect, and to show the world who we are.
Whether you follow every match or simply want to be part of a once-in-a-generation moment for our region, FIFA Fan Festival™ Kansas City is for you. Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
Email to Partners and Stakeholders:
Subject Line:
FIFA Fan Festival™ Kansas City is for All
Body:
As Kansas City prepares to host the world during the FIFA World Cup 2026™, help spread the word and excitement about this once-in-a-generation moment for our region.
FIFA Fan Festival™ is the official FIFA World Cup 2026™ Kansas City celebration during the tournament — a place for fans, families, neighbors, and visitors to come together across select days this June and July. With live match broadcasts, entertainment, food and drink, and a uniquely Kansas City atmosphere, this is where the Heart of the Game comes alive.
Free General Admission Passes and Premium Passes for purchase are available now! Your support will help ensure our community knows this celebration is for them.
Thank you for helping us build momentum across the region.
CTA: Click Here to learn more about the celebration
[KC2026.com/fifa-fan-festival]
Email to Employees
Subject Line:
FIFA Fan Festival™ Kansas City is for You!
Preview Text:
The Heart of the Game is coming to Kansas City this summer.
Body:
Your pass to the greatest watch party in the Heartland is just a click away.
During the FIFA World Cup 2026™ in Kansas City, the FIFA Fan Festival™ will bring the energy of the world’s game to the heart of our city. Across select days this June and July, the celebration will create a place for people to gather, celebrate and be part of a global moment right here at home.
From live match screenings to entertainment, food, drink, and unforgettable fan experiences, the FIFA Fan Festival™ will be Kansas City’s official celebration during the tournament.
If you have friends, family, customers, clients, or community networks who would want to be part of this moment, now is the time to start spreading the word. Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
Short Form Newsletter Entry
Kansas City is getting ready to welcome the world, and FIFA Fan Festival™ Kansas City will be the heart of the celebration. Across select days this June and July, this once-in-a-generation moment will provide live match screenings, entertainment, food and drink, and unforgettable fan experiences at The National WWI Museum and Memorial. Reserve your pass today. Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
Shorter Copy
FIFA Fan Festival™ Kansas City is coming.
18 Days. One unforgettable celebration.
The Heart of the Game starts here. Don’t miss it!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
SOCIAL POSTS
Social Copy: Entry One
Kansas City, this is for you!
FIFA Fan Festival™ Kansas City is coming this summer — live FIFA World Cup 2026™ match action, entertainment, food, drink and unforgettable fan experiences.
Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
#FIFAFanFestival #WeAreKansasCity
Social Copy: Entry Two
The Heart of the Game is coming to Kansas City.
During the FIFA World Cup 2026™ in Kansas City, the FIFA Fan Festival™ will bring our community fans and visitors together for an unforgettable celebration in the heart of our region. This is our moment – and it belongs to all of us.
Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
#FIFAFanFestival #WeAreKansasCity
Social Copy: Entry Three
No match ticket? No problem!
FIFA Fan Festival™ Kansas City will be the region’s official celebration during FIFA World Cup 2026™ — with live match screenings, entertainment, food and drink and more — it’s a celebration made for everyone.
Free General Admission Passes and Premium Passes for purchase are available now!
CTA: Join The Celebration
[KC2026.com/fifa-fan-festival]
#FIFAFanFestival #WeAreKansasCity
Social Copy: Entry Four
The world is coming. Are you ready for the celebration?
FIFA Fan Festival™ Kansas City is where our region will gather to celebrate the FIFA World Cup 2026™ together. Where will you be?
Free General Admission Passes and Premium Passes for purchase are available now!
#WeAreKansasCity #FIFAFanFestival #HeartOfTheGame
